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Alexa Brand Guidelines

Art Director + Designer: Jordan Richards
Creative Director: Julia Finch
For this project I had the opportunity to be the art director and designer to build out the global Alexa marketing brand guidelines.

As an AI, Alexa is equal-parts useful and delightful. The Alexa brand should work the same way. Even when we’re informing our customers on how to better use Alexa, we strive for moments of delight and fun. This guide will help you find a consistent baseline—and help you decide when to skew playful with design and copy, and when more functional, straightforward creative works better.