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Amazon - Dash Smart Shelf


Art Director + Designer: Jordan Richards
3D Renders, Agency: The Mill

I  was the art director and designer for the Amazon Dash Smart Shelf launch - a weight-based, auto-reordering smart scale. For the 2019 launch, I lead everything from the photoshoot to designing the landing page experience on Amazon.com. I also lead the art direction and design for the 2020 launch. Due to COVID-19 restrictions we worked with an agency to produce CGI renders of all image outputs. One of my favorite takeaways from this entire process was concepting and executing the stop-motion video on set. This piece adds a layer of playfulness while still communicating the technology and magic of auto-replenishment within the device. 







Mark