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Amazon - Echo Show 10 Video

Art Director: Jordan Richards
Associate Creative Director: Curtis Beach
Creative Director: Aaron Sanchez
Creative Director, Content: Omar Curiel
Director:  Josh Soskin
Production Studio: HeyBaby

I had the opportunity to art direct and write the concept for the new Echo Show 10 product launch video. Due to COVID-19 restrictions the team remotely art directed while the director and small crew were on set. In the video, its Taylor’s birthday and the family is in constant motion prepping all day for the celebratory occasion. Echo Show 10 is shown every step of the way to help as the day progresses. Through different use cases and key utterances, Echo Show 10 is shown seamlessly integrated in the family’s life.